@font-face{font-family:Geist;src:url('fonts/geist-latin.woff2') format('woff2');font-style:normal;font-weight:100 900;font-display:swap}
:root{color-scheme:dark;--bg:#0a0c0b;--text:#f4f6f5;--muted:#a7afaa;--green:#00c16e;--line:#272c29;--radius:24px;--font:Geist,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px;-webkit-text-size-adjust:100%}body{margin:0;background:var(--bg);color:var(--text);font-family:var(--font);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button,input{font:inherit}img,video{display:block;max-width:100%}h1,h2,h3,p{margin:0}h1,h2,h3{text-wrap:balance}h2{font-size:clamp(1.7rem,3.7vw,2.3rem);font-weight:610;line-height:1.09;letter-spacing:-.045em}p{text-wrap:pretty}.page{max-width:780px;padding:0 20px;margin:0 auto}.icon{width:19px;height:19px;fill:none;stroke:currentColor;stroke-width:1.65;stroke-linecap:round;stroke-linejoin:round;flex:none}.icon-definitions{position:absolute;width:0;height:0;overflow:hidden}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.skip-link{position:absolute;top:10px;left:10px;z-index:50;padding:10px 16px;background:var(--text);color:var(--bg);transform:translateY(-160%);border-radius:8px}.skip-link:focus{transform:none}:focus-visible{outline:3px solid var(--green);outline-offset:5px}.library :focus-visible{outline-color:#006b3d}
/* Identity is deliberately quiet: the person and their work carry the opening. */
.profile{text-align:center}.masthead{height:87px;display:flex;align-items:center;justify-content:center}.brand-logo{width:151px;height:65px;object-fit:contain}.cover{height:270px;position:relative;border-radius:20px;overflow:hidden;background:#161a18;isolation:isolate}.cover-video{width:100%;height:100%;object-fit:cover;object-position:50% 14%;filter:saturate(.62) brightness(.75) contrast(1.03)}.cover:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(10,12,11,.08) 45%,rgba(10,12,11,.8) 100%);pointer-events:none}.cover-caption{position:absolute;z-index:1;bottom:19px;left:24px;color:#ecf1ee;font-size:10px;letter-spacing:.16em;font-weight:500}.avatar{display:block;position:relative;width:110px;height:110px;margin:-50px auto 19px;z-index:2;border-radius:50%;background:var(--bg)}.story-ring{display:block;width:110px;height:110px;padding:4px;border:2px solid var(--green);border-radius:50%;background:var(--bg)}.story-ring img{width:98px;height:98px;border-radius:50%;object-fit:cover}.online-dot{position:absolute;right:4px;bottom:8px;width:17px;height:17px;border:4px solid var(--bg);border-radius:50%;background:var(--green)}.profile h1{display:flex;align-items:center;justify-content:center;gap:10px;font-size:35px;font-weight:630;letter-spacing:-.05em;line-height:1.1}.verified{width:22px;height:22px;color:#438ef4;display:inline-flex}.verified svg{width:100%;height:100%}.handle{display:inline-flex;align-items:center;justify-content:center;gap:5px;color:#97a39b;font-size:13px;min-height:35px}.handle .icon{width:12px;height:12px}.bio{font-size:15px;line-height:1.65;color:#919d94;max-width:485px;margin:5px auto 0}.bio strong{color:#d2dad4;font-weight:430}.section-intro{display:flex;align-items:center;gap:18px;margin:38px 2px 20px;font-size:10px;font-weight:500;letter-spacing:.15em;color:#a4afa7;scroll-margin-top:24px}.intro-line{height:1px;flex:1;background:#2b322d}.section-intro .icon{width:15px;height:15px;color:#758379}
/* Offer surfaces share a rhythm, while each image has its own composition. */
.offers{display:flex;flex-direction:column;gap:24px}.offer{position:relative;border:1px solid #2b312d;border-radius:var(--radius);background:#141815;isolation:isolate}.offer-copy{position:relative;z-index:3;padding:35px 0 35px 32px;display:flex;flex-direction:column;align-items:flex-start;justify-content:center;min-width:0}.eyebrow{font-size:10px;font-weight:570;letter-spacing:.13em;line-height:1.7;color:#a9b5ad;display:flex;align-items:center;gap:8px}.tiny-line{width:15px;height:2px;background:var(--green)}.offer-copy h2{margin-top:17px;max-width:330px}.offer-copy p{font-size:15px;line-height:1.65;color:#adb6af;margin-top:18px;max-width:315px}.button{display:inline-flex;align-items:center;justify-content:center;gap:18px;min-height:46px;padding:12px 17px;border-radius:10px;font-size:13px;line-height:1.35;font-weight:560;letter-spacing:-.01em;text-decoration:none;transition:background .2s,box-shadow .2s,transform .2s;border:1px solid transparent}.offer-copy .button{margin-top:26px}.button .icon{width:17px;height:17px;margin-left:auto}.button-green{background:var(--green);color:#07170e}.button-green:hover{background:#1bce83}.button-light{background:#f2f4ef;color:#182019}.button-light:hover{background:#fff}.button-outline{border-color:#455049;color:#e6ede8;background:rgba(255,255,255,.025)}.button-outline:hover{background:#27302b;border-color:#7c8b81}.button-dark{background:#1b2820;color:#f1f4ef}.button-dark:hover{background:#2b4434}.button:active{transform:translateY(1px)}
/* Meeting: a real photograph, with room for the face and the board. */
.meeting{display:grid;grid-template-columns:53% 47%;overflow:hidden;min-height:363px;background:#111a15;border-color:#294636}.meeting .offer-copy{padding-right:15px}.meeting h2{max-width:315px;font-size:38px}.meeting p{max-width:300px}.meeting-photo{position:relative;min-height:100%;align-self:stretch;background:#252e29}.meeting-photo img{height:100%;width:100%;object-fit:cover;object-position:63% 30%;filter:saturate(.75) brightness(.85)}.meeting-photo:before{content:'';position:absolute;inset:0;z-index:1;background:linear-gradient(90deg,#111a15 0%,rgba(17,26,21,.4) 13%,transparent 38%),linear-gradient(0deg,rgba(9,14,11,.9),transparent 40%)}.photo-label{position:absolute;z-index:2;right:22px;bottom:21px;font-size:11px;letter-spacing:.01em;color:#dde8df}
/* Creative production: a layered, illustrative view of ad performance. */
.production{display:grid;grid-template-columns:47% 53%;min-height:421px;background:#1b1c19;overflow:hidden;border-color:#363930}.production .offer-copy{padding-right:10px}.production h2{font-size:36px;max-width:295px}.production .offer-copy p{max-width:285px}.performance-art{position:relative;align-self:center;min-height:405px;font-family:'Segoe UI',Arial,sans-serif;perspective:900px;z-index:2}.creative{position:absolute;border-radius:9px;overflow:hidden;box-shadow:0 8px 22px #0004;z-index:0}.creative-one{width:87px;height:136px;left:6%;top:31px;transform:rotate(-13deg);background:#151c18}.creative-one img{width:100%;height:100%;object-fit:cover;opacity:.72}.creative-one>span{position:absolute;bottom:23px;left:8px;color:#fff;font:750 12px/1.1 var(--font);letter-spacing:-.02em}.creative-one>i{width:37px;height:6px;background:#00c16e;position:absolute;bottom:10px;left:8px;border-radius:2px}.creative-two{width:123px;height:90px;right:9%;top:12px;background:#344136;transform:rotate(12deg);padding:12px}.creative-two>span{font:500 9px/1.5 var(--font);color:#e7eee3}.creative-two b{font-size:13px}.creative-two svg{width:85px;height:38px}.metric-panel{position:absolute;border-radius:11px;background:#fff;box-shadow:0 4px 0 #bec6c0,0 12px 0 #7b878030,0 20px 34px #0004;overflow:visible;color:#202124;transition:transform .5s cubic-bezier(.2,.7,.2,1);transform-style:preserve-3d}.metric-heading{display:flex;gap:7px;align-items:center;padding:11px 13px;border-bottom:1px solid #e8eaec;border-radius:11px 11px 0 0;background:#f9fafb;font-size:11px;line-height:1.2;font-weight:550}.metric-heading img{width:20px;height:20px;object-fit:contain}.panel-menu{margin-left:auto;color:#78818c;font-size:17px;line-height:1}.metric-google{width:177px;left:4%;top:108px;transform:rotate(-9deg) rotateY(9deg);z-index:1;font-family:Roboto,Arial,sans-serif}.metric-meta{width:199px;right:5%;top:143px;transform:rotate(7deg) rotateY(-9deg);z-index:2}.metric-content{padding:13px 14px 12px}.metric-label{font-size:11px;color:#606970;display:block}.dimensional-number{font-size:57px;letter-spacing:-.075em;font-weight:750;line-height:1.15;display:block;padding:5px 0 7px;color:#182c46;text-shadow:1px 1px 0 #b9c8d6,2px 2px 0 #a6b8cb,3px 3px 0 #91a5bb,4px 4px 0 #7c94ae,5px 5px 0 #647f9d,7px 9px 7px #17375b32}.dimensional-number>span{font-size:.52em;margin-left:4px;letter-spacing:-.04em}.metric-google .dimensional-number{color:#1967d2;text-shadow:1px 1px 0 #a2c5fb,2px 2px 0 #82b0ee,3px 3px 0 #6491d1,4px 4px 0 #4e7cb9,6px 8px 6px #1967d229}.metric-rule{display:block;height:1px;background:#e8ecef;margin:6px 0 8px}.metric-foot{font-size:8px;white-space:nowrap;color:#606970;display:block}.cac-panel{position:absolute;left:5%;bottom:33px;width:201px;height:59px;display:flex;gap:14px;align-items:center;padding:10px 13px;border-radius:9px;color:#25372d;background:#eef3ed;box-shadow:0 3px 0 #a3b3a6,0 9px 23px #0003;z-index:3;transform:rotate(-3deg)}.cac-panel>div>span{display:block;font-size:9px;color:#526859}.cac-panel strong{display:block;font-size:11px;font-weight:550;white-space:nowrap}.cac-panel strong>span{color:#287642}.cac-panel svg{width:85px;height:35px;flex:none}.simulation-note{position:absolute;bottom:10px;right:20px;font:400 11px/1.4 var(--font);color:#b7c0b6!important;margin:0!important}
/* White label: platform identity and the visual language of Ads Manager. */
.whitelabel{display:grid;grid-template-columns:47% 53%;min-height:430px;background:#151d23;border-color:#303d45;overflow:hidden}.whitelabel .offer-copy{padding-right:12px}.whitelabel h2{font-size:39px}.whitelabel .offer-copy p{color:#b0bec8}.whitelabel .eyebrow{color:#a1b4c2;font-size:9px;letter-spacing:.1em}.condition{font-size:11px;line-height:1.4;display:inline-block;border-left:2px solid #829aab;padding:2px 0 2px 9px;margin-top:16px;color:#c1d1dc}.whitelabel .button{max-width:290px;font-size:12px;gap:12px}.platform-art{position:relative;align-self:center;height:402px;perspective:900px;z-index:1}.platform-orbit{position:absolute;width:290px;height:215px;border:1px solid #344650;border-radius:50%;transform:rotate(-17deg);left:10%;top:35px;opacity:.55}.platform-small{position:absolute;display:grid;place-items:center;width:52px;height:52px;border-radius:13px;background:#e3e9ed;border:1px solid #fff5;box-shadow:0 9px 15px #0002}.platform-pinterest{top:43px;left:10%;transform:rotate(-15deg)}.platform-linkedin{top:19px;left:47%;transform:rotate(9deg)}.platform-tiktok{top:66px;right:6%;transform:rotate(15deg)}.platform-main{position:absolute;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;border-radius:19px;background:#fff;box-shadow:0 5px 0 #9eacb8,0 18px 25px #0004;color:#1e2730;font-size:12px;font-weight:530;width:120px;height:124px;z-index:2;transition:transform .5s cubic-bezier(.2,.7,.2,1)}.platform-main-meta{top:93px;left:17%;transform:rotate(-9deg)}.platform-main-google{top:86px;right:14%;transform:rotate(10deg)}.platform-main-meta img{object-fit:contain;width:74px;height:47px}.platform-main-google img{width:57px;height:57px;object-fit:contain}.manager-panel{font-family:'Segoe UI',Arial,sans-serif;position:absolute;left:5%;right:7%;top:237px;background:#fff;color:#1c1e21;border-radius:8px;box-shadow:0 3px 0 #85939e,0 16px 24px #0003;transform:rotate(-3deg);overflow:hidden;z-index:3}.manager-toolbar{display:flex;align-items:center;gap:6px;padding:10px 10px 7px;font-size:9px;background:#f5f7fa;border-bottom:1px solid #dde2e7}.manager-toolbar strong{font-weight:600}.manager-toolbar>span{margin-left:auto;font-size:15px;line-height:1}.manager-tabs{display:flex;gap:15px;align-items:center;height:27px;padding:0 10px;font-size:9px;border-bottom:1px solid #e6e9ec}.manager-tabs .selected{height:100%;display:flex;align-items:center;color:#1877f2;border-bottom:2px solid #1877f2}.table-head,.table-row{display:grid;grid-template-columns:1fr 1.15fr}.table-head{background:#eef2f6;font-size:8px;color:#525e69;border-bottom:1px solid #d9dfe6}.table-head span,.table-row>span,.table-row>strong{padding:7px 11px;border-right:1px solid #e2e6ea}.table-row{min-height:43px;align-items:center}.table-row>strong{font-size:29px;font-weight:600;line-height:1;color:#1c1e21;text-align:right;letter-spacing:-.04em}.active-campaign{font-size:9px;display:flex;align-items:center;gap:5px}.active-campaign i{width:6px;height:6px;border-radius:50%;background:#31a24c}.manager-caption{background:#f6f8fa;padding:5px 11px;font-size:8px;color:#687482;border-top:1px solid #e5e9ed}.platform-art>.simulation-note{bottom:0;right:7%;color:#b7c6cf!important}
/* A sculptural object, independent from the text plane. */
.brain{display:grid;grid-template-columns:52% 48%;background:none;border:none;isolation:isolate;margin-top:12px;min-height:355px}.brain-surface{position:absolute;inset:0;background:#17221b;border:1px solid #324739;border-radius:var(--radius);z-index:-1}.brain .offer-copy{padding-right:0}.brain-brand{display:flex;align-items:center;gap:8px;font-size:13px;font-weight:560;color:#e0eae2}.brain-brand img{width:18px;height:20px;object-fit:contain}.brain h2{font-size:33px;max-width:340px;line-height:1.12}.brain p{max-width:315px}.brain-art{position:relative;min-width:0;align-self:stretch;perspective:900px;touch-action:pan-y;--brain-rx:0deg;--brain-ry:0deg;--brain-lift:0px;--brain-scale:1}.brain-object{position:absolute;top:-24px;left:-25px;width:calc(100% + 42px);max-width:none;height:auto;object-fit:contain;transform:translateY(var(--brain-lift)) rotateX(var(--brain-rx)) rotateY(var(--brain-ry)) scale(var(--brain-scale));transform-origin:50% 65%;transition:transform .55s cubic-bezier(.2,.65,.2,1);will-change:auto;filter:drop-shadow(0 18px 12px #0003);z-index:2}.brain-shadow{position:absolute;width:67%;height:33px;border-radius:50%;background:#09120c70;filter:blur(12px);left:17%;bottom:30%}.brain-tag{position:absolute;display:flex;align-items:center;gap:6px;padding:7px 10px;border:1px solid #7b988454;border-radius:7px;background:#192c21e6;box-shadow:0 5px 15px #0002;color:#cfe2d3;font-size:10px;z-index:3;pointer-events:none}.brain-tag>span{width:4px;height:4px;border-radius:50%;background:#81c397}.tag-references{left:2%;top:34%}.tag-ideas{right:6%;top:20%}.tag-connections{right:10%;bottom:18%}.brain.is-engaged .brain-art,.brain:focus-within .brain-art{--brain-lift:-14px;--brain-scale:1.03}
/* Actual frameworks, drawn in native vector and linked to their articles. */
.library{color:#203027;background:#e9ede4;border-color:#d5dcd0;padding:30px 32px;overflow:hidden}.library-heading{display:flex;align-items:center;justify-content:space-between;gap:15px}.library .eyebrow{color:#596a5b;font-size:9px;letter-spacing:.13em}.library-mark{width:32px;height:32px;color:#405442}.library-mark svg{width:100%;height:100%}.library-intro{display:grid;grid-template-columns:1fr 1fr;gap:36px;margin-top:12px;align-items:start}.library h2{font-size:34px;letter-spacing:-.045em}.library-intro p{font-size:14px;line-height:1.65;color:#59675b;max-width:310px}.frameworks{display:grid;grid-template-columns:1.08fr 1fr;gap:14px;margin:32px -1px 24px;position:relative}.paper{background:#fbfcf7;border:1px solid #ccd5c5;border-radius:9px;padding:19px 18px 14px;box-shadow:0 3px 0 #dce1d5,0 9px 20px #293a2410;display:flex;flex-direction:column;min-width:0;position:relative;transition:transform .25s,box-shadow .25s}.paper:hover,.paper:focus-visible{transform:translateY(-5px) rotate(0deg);box-shadow:0 6px 0 #d6dece,0 15px 25px #293a241b;z-index:5}.paper-funnel{transform:rotate(-2deg);z-index:2}.paper-hook{transform:rotate(2deg) translateY(12px);z-index:1}.paper-value{transform:rotate(-1deg);z-index:3}.paper-ladder{transform:rotate(2deg) translateY(12px);z-index:2}.paper-category{font-size:8px;font-weight:540;letter-spacing:.1em;color:#647462}.paper h3{font-size:17px;line-height:1.2;font-weight:610;letter-spacing:-.035em;margin:7px 0 12px;max-width:100%}.paper>svg{width:100%;height:92px;overflow:visible}.paper-bottom{display:flex;justify-content:space-between;align-items:center;gap:7px;border-top:1px solid #e1e6da;padding-top:10px;margin-top:13px;font-size:8px;line-height:1.3;color:#647260}.paper-bottom .icon{width:12px;height:12px;color:#294f35}.value-equation{display:grid;grid-template-columns:1fr auto;align-items:center;gap:5px 8px;text-align:center;font-size:12px;line-height:1.5;letter-spacing:-.015em;min-height:92px}.value-equation>span:first-child{border-bottom:1px solid #748b72;padding-bottom:5px;grid-column:1;grid-row:1}.value-equation>span:nth-child(2){grid-column:1;grid-row:2;align-self:start}.value-equation>strong{grid-column:2;grid-row:1/3;font-weight:600;font-size:14px;color:#275c3d}.value-equation b{font-weight:400;color:#547655}.library-footer{display:flex;align-items:center;justify-content:space-between;gap:20px;border-top:1px solid #c9d1c3;padding-top:24px;margin-top:12px}.library-footer>span{font-size:11px;line-height:1.5;color:#53664f}.library-footer strong{font-weight:600;color:#31472f}.library-footer .button{font-size:12px;gap:16px}
/* Long-form YouTube videos: images, titles and destinations, without statistics. */
.youtube{padding:32px;background:#151717;border-color:#2e3330}.youtube-heading{display:flex;justify-content:space-between;align-items:center;gap:14px}.youtube .eyebrow{font-size:9px;letter-spacing:.1em}.youtube-logo{display:inline-flex;gap:5px;align-items:center;font-size:14px;font-weight:650;letter-spacing:-.05em;color:#e7e9e7}.youtube h2{margin-top:23px;font-size:39px;line-height:1.1}.youtube-description{color:#a2aaa5;font-size:14px;margin-top:13px;max-width:350px}.video-list{display:grid;grid-template-columns:1.28fr .8fr;grid-template-rows:auto auto;gap:23px 20px;margin-top:27px;align-items:start}.video-item{min-width:0;display:block;border-radius:9px}.video-featured{grid-row:1/3;align-self:start}.video-thumb{position:relative;border-radius:9px;overflow:hidden;aspect-ratio:16/9;background:#2a302b;border:1px solid #ffffff10}.video-thumb>img{width:100%;height:100%;object-fit:cover;transition:transform .35s}.play-icon{display:flex;align-items:center;justify-content:center;position:absolute;inset:0;margin:auto;width:33px;height:33px;border-radius:50%;background:#0009;border:1px solid #fff7;color:white;box-shadow:0 3px 10px #0004}.play-icon .icon{width:19px;height:19px;margin-left:-3px}.video-featured .play-icon{width:46px;height:46px}.video-featured .play-icon .icon{width:25px;height:25px}.video-item h3{margin-top:11px;font-size:12px;line-height:1.45;font-weight:540;letter-spacing:-.01em;text-wrap:pretty}.video-featured h3{font-size:17px;line-height:1.4;letter-spacing:-.025em;margin-top:14px}.watch-label{display:flex;align-items:center;gap:6px;font-size:9px;color:#a1b0a5;margin-top:8px}.watch-label .icon{width:12px;height:12px}.video-item:hover .video-thumb>img{transform:scale(1.025)}.video-item:hover h3{color:#b8e1c8}.video-item:hover .play-icon{background:#000c}.youtube-cta{margin-top:29px;font-size:12px;width:100%;justify-content:space-between;border-color:#39423b}
/* Secondary contacts and social identity. */
.contact-links{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:28px}.contact-card{display:flex;align-items:center;gap:12px;border:1px solid #2c3930;border-radius:16px;background:#132019;padding:21px 18px;min-width:0;transition:background .2s,border-color .2s}.contact-card+ .contact-card{background:#151a16;border-color:#2c332d}.contact-icon{width:32px;height:32px;display:flex;align-items:center;justify-content:center;color:#b4c9b9;flex:none}.contact-card>span:nth-child(2){min-width:0}.contact-card h2{font-size:16px;font-weight:560;line-height:1.25;letter-spacing:-.025em}.contact-card p{font-size:10px;line-height:1.6;color:#96a79b;margin-top:4px}.contact-card>.icon{width:14px;height:14px;color:#95a99b;margin-left:auto}.contact-card:hover{background:#203327;border-color:#4e6956}.footer{text-align:center;padding:34px 0 38px}.social-links{display:flex;align-items:center;justify-content:center;gap:13px}.social-links a{display:flex;align-items:center;justify-content:center;width:44px;height:44px;border-radius:50%;color:#d4ded7;background:#141a16;border:1px solid #2b362e;transition:background .2s,border-color .2s}.social-links a:hover{background:#24352a;border-color:#5a7964}.social-links img{opacity:.8}.footer-logo{width:127px;height:54px;object-fit:contain;margin:25px auto 3px;opacity:.88}.footer p{color:#a4b1a7;font-size:12px;font-weight:430}.footer small{display:block;color:#748479;font-size:10px;margin-top:12px}
/* Only progressively enhanced, visible elements receive entrance motion. */
@keyframes enter-offer{from{transform:translateY(14px)}to{transform:translateY(0)}}.offer.has-entered{animation:enter-offer .65s cubic-bezier(.2,.7,.2,1) both}.offer.brain.has-entered{animation:none}
@media(hover:hover) and (pointer:fine){.production:hover .metric-google{transform:translateY(-5px) rotate(-11deg) rotateY(11deg)}.production:hover .metric-meta{transform:translateY(-8px) rotate(9deg) rotateY(-11deg)}.whitelabel:hover .platform-main-meta{transform:translateY(-5px) rotate(-11deg)}.whitelabel:hover .platform-main-google{transform:translateY(-7px) rotate(12deg)}}
@media(max-width:700px){.offer-copy{padding-left:26px}.meeting h2{font-size:33px}.production h2{font-size:31px}.whitelabel h2{font-size:34px}.production .button{font-size:12px;padding:12px}.performance-art{transform:scale(.91);transform-origin:center center;min-height:400px}.platform-art{transform:scale(.93);transform-origin:center center}.brain h2{font-size:29px}.brain .button{font-size:12px;padding:12px}.library{padding:28px}.library-intro{gap:25px}.library h2{font-size:30px}.youtube{padding:28px}}
@media(max-width:580px){
.page{padding:0 16px}.masthead{height:68px}.brand-logo{width:128px;height:55px}.cover{height:190px;border-radius:16px}.cover-video{object-position:50% 14%;filter:saturate(.64) brightness(.78) contrast(1.03)}.cover-caption{left:14px;bottom:17px;font-size:7px;letter-spacing:.12em}.avatar{width:96px;height:96px;margin-top:-40px;margin-bottom:15px}.story-ring{width:96px;height:96px;padding:4px}.story-ring img{width:84px;height:84px}.online-dot{right:3px;bottom:8px;width:16px;height:16px}.profile h1{font-size:29px;gap:8px}.verified{width:19px;height:19px}.handle{font-size:12px;min-height:32px}.bio{font-size:13px;line-height:1.6;max-width:330px;margin:6px auto 0}.bio strong{font-weight:450}.section-intro{margin:28px 1px 18px;gap:14px;font-size:8px;letter-spacing:.12em}.offers{gap:20px}.offer{border-radius:22px}.offer-copy{padding:27px 24px;justify-content:flex-start}.offer-copy h2{font-size:29px;max-width:290px;margin-top:12px}.offer-copy p{font-size:15px;line-height:1.6;max-width:100%;margin-top:15px}.eyebrow{font-size:9px}.offer-copy .button{margin-top:20px;font-size:12px;min-height:45px}.button{gap:12px}.button .icon{width:16px;height:16px}
.meeting{grid-template-columns:55% 45%;min-height:350px}.meeting .offer-copy{padding:25px 0 26px 22px}.meeting .eyebrow{font-size:8px;gap:5px;letter-spacing:.08em}.tiny-line{width:10px}.meeting h2{font-size:27px;letter-spacing:-.055em;max-width:185px;line-height:1.08}.meeting p{font-size:12px;line-height:1.65;margin-top:15px;padding-right:6px;max-width:185px}.meeting .button{font-size:11px;gap:7px;padding:11px 10px;min-height:44px;white-space:nowrap;margin-top:18px}.meeting .button .icon{width:14px;height:14px}.meeting-photo img{object-position:72% 28%}.meeting-photo:before{background:linear-gradient(90deg,#111a15 0%,rgba(17,26,21,.1) 22%,transparent 45%),linear-gradient(0deg,#111a15 0%,transparent 45%)}.photo-label{bottom:19px;left:12px;right:7px;font-size:9px;line-height:1.5;max-width:100px}
.production{display:flex;flex-direction:column;min-height:0}.production .offer-copy{padding:27px 25px 0}.production .offer-copy p{max-width:100%}.production .offer-copy h2{max-width:310px;font-size:31px}.production .button{font-size:12px;padding:12px 15px}.performance-art{width:100%;height:355px;min-height:355px;transform:none;align-self:auto;margin-top:3px}.creative-one{left:11%;top:31px;width:76px;height:115px}.creative-two{right:11%;top:17px}.metric-google{width:166px;left:8%;top:103px;transform:rotate(-10deg) rotateY(9deg)}.metric-meta{width:183px;right:7%;top:133px}.metric-content{padding:10px 12px}.metric-heading{padding:9px 10px;font-size:10px}.metric-heading img{width:18px;height:18px}.dimensional-number{font-size:55px}.metric-meta .dimensional-number{font-size:54px}.metric-label{font-size:10px}.metric-foot{font-size:7px}.cac-panel{bottom:33px;left:10%;height:48px;width:185px;padding:8px 11px}.cac-panel svg{width:75px;height:30px}.simulation-note{font-size:10px;bottom:10px;right:24px}
.whitelabel{display:flex;flex-direction:column;min-height:0}.whitelabel .offer-copy{padding:27px 25px 0}.whitelabel .eyebrow{font-size:8px}.whitelabel h2{font-size:34px;max-width:none}.whitelabel h2 br{display:none}.condition{margin-top:13px;font-size:11px}.whitelabel .offer-copy p{margin-top:14px;max-width:100%;font-size:15px}.whitelabel .button{margin-top:20px;max-width:100%;font-size:11px;padding:12px 14px;gap:10px}.platform-art{transform:none;width:100%;height:365px;margin-top:6px;align-self:auto}.platform-orbit{width:250px;height:190px;left:14%;top:35px}.platform-pinterest{left:12%;top:38px;width:43px;height:43px}.platform-linkedin{top:17px;width:43px;height:43px}.platform-tiktok{top:59px;right:10%;width:43px;height:43px}.platform-small img{width:24px;height:24px}.platform-main{width:105px;height:106px;border-radius:17px;font-size:10px;gap:7px}.platform-main-meta{left:21%;top:89px}.platform-main-google{right:18%;top:83px}.platform-main-meta img{width:65px;height:42px}.platform-main-google img{width:49px;height:49px}.manager-panel{top:215px;left:10%;right:10%}.manager-toolbar{font-size:8px;padding:8px 9px 5px}.manager-tabs{height:24px;font-size:8px}.table-row>strong{font-size:27px}.table-row{min-height:39px}.platform-art>.simulation-note{bottom:9px;right:10%}
.brain{display:flex;flex-direction:column;margin-top:24px;min-height:0}.brain-surface{border-radius:22px}.brain .offer-copy{padding:265px 25px 28px;position:relative}.brain-brand{font-size:12px}.brain .offer-copy h2{font-size:31px;max-width:none}.brain .offer-copy h2 br{display:none}.brain .offer-copy p{max-width:none}.brain .button{font-size:12px}.brain-art{position:absolute;top:0;left:0;width:100%;height:263px}.brain-object{width:300px;max-width:90%;left:50%;top:-37px;transform:translateX(-50%) translateY(var(--brain-lift)) rotateX(var(--brain-rx)) rotateY(var(--brain-ry)) scale(var(--brain-scale));transform-origin:center center}.brain-shadow{bottom:18%;left:25%;width:50%}.brain-tag{font-size:9px;padding:6px 8px}.tag-references{top:38%;left:9%}.tag-ideas{top:19%;right:8%}.tag-connections{bottom:14%;right:11%}
.library{padding:27px 23px}.library .eyebrow{font-size:8px;letter-spacing:.09em}.library-mark{width:27px;height:27px}.library-intro{display:block;margin-top:13px}.library h2{font-size:32px}.library-intro p{font-size:14px;max-width:100%;margin-top:17px;line-height:1.65}.frameworks{grid-template-columns:1fr 1fr;gap:11px 8px;margin:26px -9px 24px}.paper{padding:12px 10px 10px;border-radius:7px;min-width:0}.paper-category{font-size:6px;letter-spacing:.06em}.paper h3{font-size:13px;margin:6px 0 7px;line-height:1.16}.paper>svg{height:73px}.paper-funnel{grid-column:1/-1;padding:16px 18px 11px}.paper-funnel h3{font-size:20px;margin:7px 0 10px}.paper-funnel>.paper-category{font-size:7px}.paper-funnel>svg{height:81px}.paper-hook{transform:rotate(2deg) translateY(0)}.paper-value{transform:rotate(-2deg)}.paper-ladder{grid-column:1/-1;display:grid;grid-template-columns:1fr 1.05fr;gap:0 15px;align-items:center;transform:rotate(1deg);padding:14px 17px}.paper-ladder .paper-category{grid-column:1;align-self:end}.paper-ladder h3{grid-column:1;font-size:18px;align-self:start}.paper-ladder>svg{grid-column:2;grid-row:1/4;height:85px}.paper-ladder .paper-bottom{grid-column:1;margin-top:6px}.paper-bottom{font-size:6px;line-height:1.35;margin-top:9px;padding-top:8px;gap:3px;min-height:26px}.paper-bottom .icon{width:10px;height:10px}.paper-funnel .paper-bottom{font-size:8px}.value-equation{font-size:8px;gap:4px;min-height:73px;line-height:1.5}.value-equation>strong{font-size:9px}.library-footer{display:block;padding-top:19px;margin-top:18px}.library-footer>span{font-size:11px}.library-footer .button{margin-top:17px;width:100%;justify-content:space-between;font-size:12px}
.youtube{padding:27px 23px}.youtube .eyebrow{font-size:7px}.youtube-logo{font-size:13px;gap:4px}.youtube-logo img{width:21px;height:21px}.youtube h2{font-size:34px;margin-top:18px}.youtube-description{font-size:14px;margin-top:14px}.video-list{display:flex;flex-direction:column;gap:25px;margin-top:25px}.video-item{width:100%}.video-item h3,.video-featured h3{font-size:14px;line-height:1.4;letter-spacing:-.02em;margin-top:12px}.video-thumb{border-radius:9px}.video-item .play-icon{width:39px;height:39px}.video-item .play-icon .icon{width:23px;height:23px}.watch-label{font-size:10px;margin-top:7px}.youtube-cta{font-size:12px;min-height:46px;margin-top:27px;padding:12px 14px}.contact-links{grid-template-columns:1fr;gap:12px;margin-top:23px}.contact-card{padding:17px 20px;gap:13px;border-radius:14px}.contact-card h2{font-size:16px}.contact-card p{font-size:11px}.contact-card>.icon{width:17px;height:17px}.footer{padding-top:29px}.footer-logo{margin-top:20px}.footer p{font-size:11px}.footer small{font-size:9px}
}
@media(max-width:359px){.page{padding:0 13px}.cover{height:167px}.cover-caption{font-size:6px;bottom:16px;left:11px}.bio{font-size:12px}.section-intro{font-size:7px}.meeting{grid-template-columns:57% 43%}.meeting .offer-copy{padding-left:18px}.meeting h2{font-size:25px}.meeting p{font-size:12px}.meeting .button{font-size:10px;padding:11px 8px;gap:5px}.production .offer-copy,.whitelabel .offer-copy{padding-left:21px;padding-right:21px}.production .offer-copy h2{font-size:29px}.metric-google{width:149px;left:5%}.metric-meta{width:169px;right:5%;top:137px}.dimensional-number{font-size:50px}.metric-meta .dimensional-number{font-size:49px}.metric-foot{font-size:6px}.metric-heading{font-size:9px}.performance-art{height:350px;min-height:350px}.cac-panel{left:8%;width:170px;gap:7px}.creative-two{right:10%;width:114px}.platform-main-meta{left:15%}.platform-main-google{right:13%}.platform-orbit{left:6%;width:240px}.manager-panel{left:7%;right:7%}.whitelabel .button{font-size:10px}.brain .offer-copy{padding-left:22px;padding-right:22px}.brain .offer-copy h2{font-size:29px}.brain-object{top:-22px}.library{padding:25px 20px}.library h2{font-size:29px}.paper h3{font-size:12px}.paper-funnel h3{font-size:18px}.paper-ladder h3{font-size:16px}.youtube{padding:25px 21px}.youtube .eyebrow{font-size:6px}.youtube-logo{font-size:12px}.youtube h2{font-size:32px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.brain-art{--brain-rx:0deg!important;--brain-ry:0deg!important;--brain-lift:0px!important;--brain-scale:1!important}.offer.has-entered{transform:none}}
@media(prefers-contrast:more){.eyebrow,.bio,.handle,.footer small,.footer p,.simulation-note{color:#d5ded7!important}.offer{border-color:#738579}.library .eyebrow{color:#294330!important}.button-outline{border-color:#c2d0c6}.paper-bottom,.paper-category{color:#344b33}}
.brain-art{z-index:4}.page-inactive *{animation-play-state:paused!important}
/* Visual review: keep the disclosures clear and the frameworks readable. */
.platform-art{height:438px}.platform-art>.simulation-note{bottom:7px}.whitelabel{min-height:455px}.brain-object{top:-64px}.meeting-photo{overflow:hidden}.meeting-photo img{transform:scale(1.08);transform-origin:65% 65%}
@media(max-width:580px){
.platform-art{height:397px}.platform-art>.simulation-note{bottom:12px}.whitelabel{min-height:0}.brain-object{top:-53px}.meeting p{font-size:13px;line-height:1.6}.meeting .button{white-space:normal;text-align:left}.meeting-photo img{transform:scale(1.1)}
.frameworks{grid-template-columns:1fr;gap:14px;margin:26px -6px 25px}.paper,.paper-funnel,.paper-ladder{display:flex;flex-direction:column;align-items:stretch;grid-column:1;padding:17px 17px 12px;gap:0}.paper-category,.paper-funnel>.paper-category{font-size:9px;letter-spacing:.08em}.paper h3,.paper-funnel h3,.paper-ladder h3{font-size:19px;line-height:1.2;margin:7px 0 10px;align-self:auto}.paper>svg,.paper-funnel>svg,.paper-ladder>svg{width:100%;height:88px}.paper-bottom,.paper-funnel .paper-bottom,.paper-ladder .paper-bottom{font-size:9px;line-height:1.35;min-height:28px;margin-top:10px;padding-top:9px}.paper-bottom .icon{width:13px;height:13px}.paper-hook{transform:rotate(1.5deg)}.paper-value{transform:rotate(-1.5deg)}.paper-ladder{transform:rotate(1deg)}.value-equation{font-size:12px;line-height:1.5;min-height:82px;gap:4px 12px}.value-equation>strong{font-size:15px}.library-footer{margin-top:12px}
}
@media(max-width:359px){.brain-object{top:-40px}.meeting p{font-size:13px}.paper h3,.paper-funnel h3,.paper-ladder h3{font-size:18px}.paper-category{font-size:8px}.paper-bottom,.paper-funnel .paper-bottom,.paper-ladder .paper-bottom{font-size:8px}}
@media(min-width:581px){.brain{margin-top:28px}}
@media(max-width:580px){.paper-ladder .paper-category{align-self:flex-start}}